Be on the wave or under it
News – 06/10/03
Nothing to Disclaim At This Time
OK, I ripped off the headline
from longtime Internet smartguy and co-author of the Cluetrain Manifesto, Christopher
Locke, AKA Rageboy. His phrase is a parody of all the various
legalese disclaimers that encrust corporate Websites.
In my case, the headline means
that so many juicy infonuggets have cluttered the hopper here
at StratVantage Central that we’re moving them out without the
benefit of my usual logorrhea.
Stay tuned, however, for The
Cheap Revolution, part 3.
The Cheap Revolution
The Cheap Revolution Part 2
- Shameless Self-Promotion Dept.: My feature
article, Grid Computing Takes Off in the Enterprise, was published
in the inaugural issue of Fawcette Technical Publications’
Enterprise Architect magazine. (Registration required to
My article, “Innovative Marketers Target Unwired Customers”
was published in the NetSuds
Coming Soon: A new eBook, Be On the Wave Or Under It™
will collect the best of SNS’ insights over the last couple
of years, along with additional material from CTOMentor white
papers and new material. It will make a great gift (Father’s
Day?) for associates and friends in need of a guide to the
latest and greatest technology. Watch for more information
in upcoming SNS issues.
I was quoted extensively on eLearning in a recent issue of
the Minneapolis magazine, Upsize, which
is aimed at growing businesses.
A couple issues ago I debuted SNS Begware, an opportunity
for you, gentle reader, to express your appreciation by tipping
your server via PayPal. See the sidebar for more info. Total
in the kitty so far: $46.48.
I’ve reworked the TrendSpot
and Opinion sections, adding a Prediction
Tracking page to track the various predictions I’ve made,
and also added a Stuff I Said page with some quotes of things I said a
decade or so ago on the Net.
I repurposed and adapted an article about the wireless service
known as Short Messaging Service (SMS) for the Reside newsletter.
It’s entitled, Wherever they go, there you are
and it points out how marketers can use – carefully – this
new way to contact their customers.
I’m featured in Manyworlds’ Thought Leader Showcase, which lists a few of the white
papers I’ve done. I’ve also added their fancy icon to the
- The Wi-Fi BizModel: Regular
SNS Readers know I don’t think much of for-pay Wi-Fi (wireless
LAN) business models, but Alert SNS Reader Todd Mortenson
sent along a pointer to an article that summarizes the various
players in this soon-to-be-extinct marketplace. I wonder if
Wayport and Boingo didn’t notice when T-Mobile had to reduce
their monthly rate due to lack of interest.
- BT Video Streaming: Many
telecom companies way overspent for the bandwidth necessary
for 3G data services because of their conviction that streaming
video was going to be huge, and require huge amounts of bandwidth.
Well, the jury’s still out on the popularity of video streaming
over cell phone networks, and a new technology from British
Telecom may drastically reduce the bandwidth necessary for
streaming. BT has developed a method of streaming video across
slower GPRS networks like those in use by AT&T
in the US.
The company claims their solution, called Fastnets, will eliminate
delays and disjointed, choppy playback by storing the video
in several different versions recorded at different frame
rates. At the start of a video, the server transmits the content
at a low frame rate, ensuring that the stream begins quickly,
and fill up the receiving buffer with a few seconds of video.
When possible, the server transmits a better quality version
of the stream, and drops back to a lower quality version when
transmission speed decreases.
I have no doubt this scheme will provide a satisfying experience
for the viewer. As mentioned in a previous
SNS, viewers can tolerate very slow frame rates, and in one
study, only 16 percent of subjects noticed the difference
between video streamed at 5 and at 25 frames per second (fps),
if you can believe that.
- A Blog on Your Fone: You may be aware of the
blogging phenomenon. A blog
is the online musings of a Webhead. There are blogs for every
kind of interest, and even big companies are getting into
the act. Well, this phenomenon has not gone unnoticed by the
revenue-hungry telecoms. Alert SNS Reader Nick Stanley sends
along a pointer to Newbay Software, which has launched a new
package called Go FoneBlog™ (stupid name alert). Oddly, in
the promo I saw, FoneBlog seems to be targeting mobile phone
operators’ employees rather than their customers. Huh? Check
out this marketing blurb:
Mobile Operators interested
in learning more about FoneBlog can join “Go FoneBlog” and provide
their employees, management and other influencers and decision
makers with personal websites where they can post images, text
and audio clips.
With “Go FoneBlog”,
mobile operators receive
hosted by NewBay Software
and secure homepage (e.g. testtelco.foneblog.com)
100 users (employees) to create personal blogsites
over Internet, WAP and PDA browsers
Unique phone number/address for posting MMS messages
of images, text, text messages
Luckily, despite appearances,
NewBay is indeed targeting mobile operators’ customers, allowing
them to instantly post photographs, text, audio and even video
to personal blog sites. Naw, I don’t think so.
- A Musical Blast From
the Past: I just came upon this quote by George Gilder from
December 2001 and I just love it: “When your product is stolen
by thieves, you have a police problem. When it is stolen
by millions of honest customers, you have a marketing problem.”
You have to wonder if Apple may have solved the marketing
problem. The company’s iTunes Music Store sold more than one
million songs during its first week and has seen robust orders for its new third-generation iPods.
Most of the songs sold were purchased as part of albums and
more than half of their inventory of 200,000 songs was purchased
at least once. Consumers have downloaded more than one million
copies of the iTunes 4 software.
So has Steve Jobs done it again? Well, more recently Apple
has reported sales have slowed,
falling by half since the service was launched five weeks
ago to “only” 500,000 downloads a day. Apple chairman Steve
Jobs met with music producers to report the “bad” news. A
report of the meeting appeared on CDBaby.com, a Web site
that sells music by independent artists.
- Storage Growth is Phenomenal: Certainly
we’ve all noticed how big and affordable disk storage has
become, at least on the consumer scale (enterprises tend to
have storage headaches, but they’re related to management
rather than capacity). In truth, storage growth has far outstripped
Moore’s Law (processor speed
doubles every 18 months). According
to George Gilder, “Since 1995, storage has advanced three
times faster than Moore's Law, and we've had a 170 times increase in
total deployed drives. We've gone from a 40MB drive for $400
to a 160GB drive for $400 – that's a 4000 times reduction
in price.” Indeed, Porter Stansberry's Investment Advisory
newsletter predicts awe-inspiring disk capacity if the
Areal density, the
standard measurement of hard drive efficiency, has been doubling
every 11 months since the early 1990s . . . By 2010 common mass-market
hard drives will be capable of storing every movie produced
since WWII (assuming 425 new movies are made each year).
Or, assuming each channel of the TV broadcasts 100 hours of
new content each week, a typical hard drive in 2010 could record
every show on every TV channel for three weeks.
- You're All Just a Pack of Cards: Last issue,
I mentioned the US’s Most Wanted Iraqi
deck of cards. Well, what would Saddam’s Most Wanted Americans
deck look like? Check out the link below. It’s good for a
chuckle. Meanwhile, 1,500 companies have sold an estimated
1.5 million decks of the Iraqi Most Wanted cards, according
to The New York Times. The cards' producer, JDR Media, has
had virtually no marketing costs to move the cards. How come?
They used email (AKA spam): Brightmail, a company which sells
spam filters, identified 73 different e-mail messages selling
- Lunar Land Rush: Alert
SNS Reader Roger Hamm sent along a bit of spam with an intriguing
proposition: stake your claim on the moon. It’s cheap at $29.95
per acre. The company claims more than 2 million people have
already bought deeds. You gotta love it.
Lunar Land Rush
- Do We
Really Need More Abridgement of Freedom? Security expert Bruce Schneier reports in his recent
Cryptogram newsletter that the Federal government has been
tracking whether encryption has hindered policework. He cites
called “Report of the Director of the Administrative Office
of the United States Courts on Applications for Orders Authorizing
or Approving the Interception of Wire, Oral, or Electronic
Communications.” According to Schneier, the following interesting
quote indicates how little a problem encrypted voice communications
is for law enforcement:
106-197 amended 18 U.S.C. 2519(2)(b) in 2001 to require that
reporting should reflect the number of wiretap applications
granted in which encryption was encountered and whether such
encryption prevented law enforcement officials from obtaining
the plain text of communications intercepted pursuant to the
court orders. In 2002, no federal wiretap reports indicated
that encryption was encountered. State and local jurisdictions
reported that encryption was encountered in 16 wiretaps terminated
in 2002; however, in none of these cases was encryption reported
to have prevented law enforcement officials from obtaining
the plain text of communications intercepted. In addition,
state and local jurisdictions reported that encryption was
encountered in 18 wiretaps that were terminated in calendar
year 2001 or earlier, but were reported for the first time
in 2002; in none of these cases did encryption prevent access
to the plain text of communications intercepted.
So tell me: Why exactly do we need to give away more of our privacy
and constitutionally protected rights in order to be more secure?
Return to Mike’s
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About The Author
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Can’t Get Enough of ME?
In the unlikely event
that you want more of my opinions, I’ve started a Weblog. It’s the fashionable
thing for pundits to do, and I’m doing it too. A Weblog is a datestamped
collection of somewhat random thoughts and ideas assembled on a Web
page. If you’d like to subject the world to your thoughts, as I do,
you can create your own Weblog. You need to have a Web site that allows
you FTP access, and the free software from www.blogger.com.
This allows you to right click on a Web page and append your pithy thoughts
to your Weblog.
I’ve dubbed my Weblog
entries “Stratlets”, and they are available at www.stratvantage.com/stratlets/.
Let me know what you think.
Also check out the TrendSpot for ranking of
the latest emerging trends.
14, 1928 - July 5, 2003
Jane C. Ellsworth
20, 1928 - July 20, 2003