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Permission Marketing

StratVantage can help you use the Web to promote your product or service through email marketing, search engine optimization, and Website design.

Got expertise in a specific area? Tell the world via a personalized email newsletter or an online blog. It's a great way to stay in touch with existing customers and reach out to prospects.

But it's not as easy as creating an email and sending it to everyone you know. You have to know how to get your message through spam filters and how to avoid getting blacklisted.

You also need to understand how permission marketing fits with your marketing strategy and how it can help convert prospects to customers..

Permission marketing is the ultimate kind of marketing, dedicated as it is to obtaining customer consent to receive information from your company. Permission marketing is about building an ongoing relationship of increasing depth with customers, drawing them closer and closer until they become customers. In the words of Seth Godin, who coined the term, its goal is "turning strangers into friends, and friends into customers."

StratVantage can help

StratVantage's resources are knowledgeable about permission marketing. See the StratVantage News Summary for an example of how newsletters can enhance your business' standing as an expert in your field. We can help you get started with email newsletters, white papers, and a Website that is designed to invite prospects into a closer relationship with your company.

Here are some of the ways we can help your company use permission marketing for success:

  • Search Engine Optimization (SEO)
  • Customer Analysis and Surveys
  • Competitive Analysis
  • Email Campaign Design
  • Loyalty Plans
  • Shopping Cart Abandonment Analysis
  • Pay-Per-Click Programs
  • Lead Capture
  • Pay Per Lead
  • Pay For Sale
  • Affiliate Marketing

We’ve worked with companies of all sizes, from the Fortune 15 to startups. Our permission marketing resources stand ready to help your company whenever and wherever you want them. Contact us today to see how your company can master technology and turn it into a competitive advantage.


Helping Successful Companies Make Winning Technology Decisions™


 



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Announcing CTOMentor, a New Service from StratVantage