Publications
StratVantage can help your business establish thought leadership
in your industry through the creation of white papers and newsletters.
Below are some examples of work we’ve done for our clients. For
more about white papers, click here.
Abstract
Is your enterprise grumbling over symptoms like forced software
upgrades, unsettled software that is no longer supported, and
hefty annual maintenance fees that deliver little ROI? Two years
ago a group of CIOs from Minnesota companies diagnosed themselves
as having chronic application vendor dissatisfaction syndrome
caused by their lack of control over mission-critical software.
Abstract
Now you may think from the title of this article that I’m going
to write about all the business benefits of wireless networking,
but I’m not.
What I am going to talk about is the need for businesses to take
wireless networking seriously enough to not just slap a few consumer-grade
Linksys access points up in the ceiling and call it a day.
Abstract
“The future is already here, it’s
just not evenly distributed yet.” - William Gibson, science
fiction writer
Now that 75 percent of the US population has access to the Internet,
there is increasing interest among marketers in a variety of new
technologies that they can use to reach customers. In addition
to the more established tools such as email, online newsletters,
and Web sites are some newer ones, such as Short Messaging Service
(instant messaging for cell phones), online affinity clubs (like
various musicians’ fan clubs), and Web Instant Messaging (such
as AOL Instant Messenger and marketing tools like ActiveBuddy).
Abstract
Right now, your computer and every other computer in your enterprise
is wasting resources. Millions of CPU cycles are doing nothing
more than warming the air. Megabytes of disk space sit unused.
Your network connection idles as you read downloaded Web pages.
On a daily basis, you and everyone you work with typically use
only a small fraction of your computers' capacity.
What if you could put all these underemployed resources to work?
Wherever
They Go, There You Are
A Reside
Newsletter issue, January, 2003
Abstract
A rather important event for cell phone
users happened not long ago, and almost nobody noticed. For the
first time, US users of a wireless service known as Short Messaging
System (SMS) can send messages to people who subscribe to a different
carrier. So now, for example, a Sprint user can message a Verizon
user. This puts US users on the same footing as European users
have been for years, and it opens up an exciting new channel for
US marketers.
Abstract
A rather important event for cell phone
users happened recently, and almost nobody noticed. For the first
time, U.S. users of a wireless service known as Short Messaging
System (SMS) can send messages to people who subscribe to a different
carrier. So now, for example, a Sprint user can message a Verizon
user. This puts U.S. users on the same footing as European users
have been for years, and it opens up an exciting new channel for
U.S. marketers.
Abstract
Instead of mining the wealth of user
preference data and exploiting the ability to touch their customers
via the Instant Messaging capabilities built in to file sharing
services such as Kazaa and Morpheus, media companies are trying
to litigate their problems away. Meanwhile, savvy marketers outside
the music industry are finding new ways of using Instant Messaging
and other technology tools to build brand loyalty and develop
a better understanding of their customers.
Abstract
What if you had a marketing venue in
which you could directly target users, knowing for certain that
they’re interested in your product? What if there was a built-in
community function in the venue that allowed users to ask you
questions about your product in real-time. And what if you could
create an automated response service to answer the most frequently
asked questions 24/7?
What would you do if you could find such a golden goose?
The record industry has discovered such an animal, but may not
yet realize its good fortune. Do you know what the record industry
is doing? It’s trying to kill its golden goose—which you may know
better as Napster, Morpheus, Kazaa, or any of the music file trading
services currently popular.
Abstract
Peer-to-Peer (P2P) computing is more
than a business-to-consumer (B2C) fad. It has application to real
business problems. If you have applications that require lots
of bandwidth, disk space, or computing power, consider putting
your idle computing resources to work with a P2P application.
This edition of The Geneer Business Report examines the P2P phenomenon
and some of the ways innovative companies are exploiting this
computing methodology.
Abstract
Just as the many cells of a honeycomb make up a hive, the millions
of Internet connected computers make up a huge potential supercomputer
– a computing hive. If these tremendous resources, an estimated
10 billion MHz of processing power and 10,000 terabytes of storage,
could act as one, the network would really be the computer. Hive
computing is one of the major types of a recently-popular phenomenon
called peer-to-peer (P2P) computing. Today businesses from Wall
Street to Main Street are putting idle resources to work solving
business problems using hive computing.
Abstract
Open Source software puts a new marketing face on a long tradition
of enterprise-class free software. Unlike closed source, packaged
applications, when you use Open Source software, you get the source
code, which you can modify to fit your needs. You can incorporate
Open Source code into commercial products without restriction.
Some of the benefits of Open Source software include high quality,
stable code, and frequent incremental releases. Disadvantages
include uncertain release schedules and dependence on the continued
interest of a large community of volunteers. Open Source solutions
are available for almost any conceivable application. Some of
the world's largest companies, as well as the Internet itself,
depend on Open Source for enterprise applications.
Abstract
It’s currently fashionable to bash B2B Exchanges, and their future
doesn’t appear to be rosy. But what will happen to the electronic
commerce revolution? This paper argues that as public exchanges
wither, a new form of electronic commerce, the private, supply
chain oriented exchange, will emerge as the most prevalent form.
Abstract
So you’re
probably wondering: "This XML stuff I’ve been hearing about,
is it just a geek toy or is there some way I can apply it to my
business?" This edition of The Geneer Business Report examines
some ways that you can incorporate XML into your business today,
and some trends that could affect you in the future. Also included
is a directory of XML standards efforts.
Abstract
Everybody’s talking about wireless these
days. It’s a huge topic. This white paper takes a look at the
most impactful wireless topics and helps you understand the wireless
opportunities for your business. Technologies considered: PDAs,
digital phones, WAP, HDML, Bluetooth, I-mode, and more.
Copyright © 2000-2009, StratVantage Consulting, LLC. All rights
reserved.
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