Let Us Write Your Next White Paper
If you have
a product or service that’s the least bit technical or hard
to understand, you can use a white paper to help your sales effort.
Many executives today rely on this increasingly popular communications
medium to educate themselves about the complex issues involved
in making technical decisions. In fact, they have come to expect
white papers as a standard part of a technology-selling site.
Research shows 90% of professional IT buyers consult white papers
before making a buying decision.
Not only do
technology executives rely on white papers to improve their own
understanding, they also very often pass them along to peers.
Add to this the fact that executives tend to view white papers
as more reliable and more objective than information obtained
from sales reps, and you can see why this form of marketing has
achieved such popularity.
At StratVantage,
we divide white papers into two major types:
- Industry
Knowledge –
The Industry Knowledge White Paper presents an objective overview
of the state of the art in a specific technology industry. Usually
these white papers present information from a variety of sources,
possibly quoting industry analysts and other experts. Their
whole focus is to help the reader understand what’s possible,
what are the pitfalls to avoid, and which solutions are available.
At
StratVantage we add an extra dimension in the form of recommendations
targeted to various types of decision-makers, from those on
the leading edge, to late adopters seeking solid solutions with
low risk.
In this type of white paper, the sell is soft. Your company
is mentioned and your solutions are profiled in the context
of the entire market. Industry Knowledge White Papers tend to
be a more effective way of reaching a new audience.
- Product Knowledge – The Product Knowledge White Paper
is a selling piece, but one with a focus on practicality. It
may be a companion to the Industry Knowledge White Paper to
provide more information about your solutions. Its focus is
on your product and its features and benefits. The white paper
does present an industry context in defining the problem your
product addresses, but its main objective is to present detailed
information about the product. Vague marketing statements and
catch phrases are spurned in favor of real world information
about product applications.
At
StratVantage we ensure that executives get the practical information
about how your product solves their business problems. This
business focus carries throughout the white paper, helping decision-makers
relate your product to their business.
Product Knowledge White Papers tend to be more effective once
you’ve gotten a prospect’s attention, and make great
leave-behinds at sales calls.
Leverage Our
Experience
StratVantage
has many years of experience in business writing. We've written both kinds of white papers
for companies such as
ACNielsen, B2BXchange, Sterling Commerce, Geneer, and Liquidation.com.
Take a look at the following links for examples:
Hope for Road Warriors’ Aching Shoulders
An Above-Net White Paper
Optimal
Solution for Selling Business Surplus
A Liquidation.com
White Paper
How
to Use Microsoft Outlook to Deal with Spam
A CTOMentor
White Paper
You Can
Take It With You: Business Applications of Personal Wireless Devices
A CTOMentor
White Paper
Peer-to-Peer
Computing and Business Networks: More Than Meets the Ear, Part
1 – What is P2P?
A CTOMentor
White Paper
The
Buzz About Hive Computing
A Geneer White
Paper
Got an existing
white paper? StratVantage can help you improve it or finish it.
Check out the white papers we’ve consulted on:
Creating A Strategic and Tactical Plan For Tax:
Seven Effective Steps To Impact The Enterprise
A Deloitte & Touche Tax Technologies White Paper,– editing
How
to Get Custom Software to Market in 8 Weeks or Less
A Geneer White Paper,– editing and uncredited co-author
Preparing
for Security In the Wireless World
A Geneer White Paper, – editing
Crafting
Service Level Agreements for ASPs
A Geneer
White Paper – editing and rewriting
An Informed
Customer is Your Best Customer
We can help
you create a highly effective white paper that helps close the
sale by creating a better-informed customer. We can also help
you market your white paper using opt-in email lists and other
permission marketing techniques.
If
you’re ready to Gain the Strategic Advantage™ by creating
a white paper for your product or service, drop us a line at .
Copyright © 2000-2009, StratVantage Consulting, LLC. All rights
reserved.
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