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Search Engine Spammers

So called "Black Hat SEO" firms not only give Search Engine Optimization a bad anme, they can also get your Website penalized by Google, Yahoo, or other search engines.

If your prospective SEO provider uses any of the following techniques, you should be aware that engaging them may be counterproductive, resulting in a lower Google PageRank or perhaps even getting graybarred (no PageRank reports) or being blacklisted, as BMW was.

Search Engine Optimization Don'ts

  • Bogus redirects
  • Hidden or tiny text
  • Keyword stuffing
  • Irrelevant keywords
  • Selling PageRank
  • Competitors' trademark infringement
  • Duplicating content
  • Spamglish
  • Doorway pages
  • Machine-generating pages
  • Stealing content
  • Cloaking
  • Using link farms
  • Buying PageRank
  • Using multiple domains
  • Thin affiliates
  • Inappropriate linking
  • Blog comment spamming
  • Guestbook spamming
  • Splogging
  • Google-bowling

StratVantage can help

Don't understand some or all of these terms? Give us a call and we'll explain them. Also, ask us for the SEO spam guide leaked by a major search engine.

StratVantage's intial SEO package gets you started with SEO. However, SEO is a process, not a one-shot deal. You will want to have us monitor your position and make adjustments on a monthly, quarterly, or yearly basis. We can quote you rates for these services upon request.


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CTOMentor on eBizQ:


Announcing CTOMentor, a New Service from StratVantage