The TrendSpot
Last updated: 02/18/04
The TrendSpot site documents the top trends we think will affect
business in the near to medium term. We update it monthly changing
rankings, modifying descriptions, and adding new trends. A low
ranking doesn't necessarily mean the trend is unimportant, just
that its impact is not immediate.
Also take a look at our Futurecasting
page, which features articles on current trends from other Web
sites. If you want to keep up with the latest trendy news, you
can subscribe for free to the StratVantage
News Summary or sign up for our CTOMentor
advisory service.
Currently
tracking 22 trends. Last ranked on February 18, 2004.
Rank
|
Previous Rank
|
On List Since
|
Trend
|
Comment
|
1
|
4
|
10/01
|
Nanotechnology
and Computing
|
There have been an overwhelming number
of computing-related nanotechnology announcements in recent
months. See our Nanotechnology Resource directory
for more information.
Researchers
are close to a number of breakthroughs in nanotechnology,
which is focused on atomic-level manipulation of substances.
Every industry can end up being affected by these advances.
For example, a company in North Carolina will sell you
a virtual reality-equipped nanomanipulator for $85,000. Manufacturers have created
nanotubes of carbon that are
100 times stronger than steel. And IBM has created transistors
from nanotubes only 10 atoms
across, promising fantastic supercomputers the size of
a dime.
|
2
|
2
|
7/00
|
RFID/Auto
Product IDs
|
A former dark horse trend that’s been
building significant momentum over the last year since
the announcement of Gillette’s planned acquisition of half a
billion RFID tags, Wal-Mart’s mandate to suppliers to
tag pallets pronto, and Michelin’s test
of RFID-embedded car tires. Within the next 10 years,
your products will be able talk to you and your appliances.
MIT's Auto-ID project
was originally sponsored by Sun, Procter & Gamble,
Gillette, International Paper and the Uniform Code Council.
A goal of the center is to identify technology and standards
that place unique electromagnetic identification on each
individual manufactured product. This, together with short-range
wireless scanning technology, will replace the current
UPC or bar codes. The standards and technology can enable
a machine to scan and identify a product and access crucial
information about it such as when and where a product
was made, from where it was shipped, and how it should
be handled, prepared and safely used. The result will
be products that can talk to the devices in your home
-- like a frozen dinner that tells the microwave how to
cook it, or medicine that tells the medicine cabinet to
reorder. This will also revolutionize the supply chain
as products can be tracked and managed throughout their
life cycle.
In B2B,
radio frequency labeling is already a reality, and the
Holy Grail of cheap RF tags is being pursued with a vengeance.
Arising from this will be all kinds of decision support
applications that help you track your inventory from birth
through delivery.
The downside
lies in the potential privacy aspects of RFIDs.
Some consumers are wary of how this tracking technology
might be used for more than commerce.
|
3
|
6
|
1/03
|
Spam,
Spam, Spam, Spam!
|
Will spam ruin email for all of us?
Will the US Congress be able to do anything at all to
stop the rise of the Viagra email? Or is the only solution
a dramatic remaking of the Internet?
|
4
|
5
|
7/00
|
Devices/PDAs
|
This trend is on the rise due to many
PDA/phone convergences, the drop in price of Palm-compatibles,and
the resurgence of Windows-based PocketPC
devices, especially those with built in Wi-Fi wireless
networking. Nevertheless, we’re still hearing gloomy forecasts
from PDA makers.
Regardless
of the OS, PDAs are increasingly being seen as an enterprise computing
platform despite the dramatic decline in PDA sales --
Palm declined by 9 percent, year over year, HP's shipments
fell 31 percent and Handspring's shipments dropped 30
percent.
The rise
of alternate devices will end the reign of the PC, and
the PC's demise as the center of B2B computing will have
far-reaching effects. As the environment becomes more
intelligent, it will become more important to be able
to do business anywhere, via PDA/phone convergence, TV/PC
convergence, or other, unforeseen (and unseen) convergences.
This means virtual desktops accessible from anywhere and
the accelerated migration of computing power and content
to the network.
|
5
|
1
|
7/00
|
Wireless
Services
|
Cool new phones with cameras and PDAs
along with Instant Messaging, fancy ringtones,
games and other services makes the cell phone business
hot. Cingular’s proposed combination
with AT&T Wireless will form the largest cell phone
carrier, with lots of consolidation to come. On the downside,
Pocket PC based phones still suck. Do you want your phone
to crash in the middle of a call? How many times do you
want to reboot today?
Internet
access is not necessarily the killer app, but, besides
voice, no one’s figured out what is. So they’re throwing
everything and the kitchen sink into converged devices
that cost less and less. Video Blogging might come
out of the pack to take the lead.
But it
will take the improvement of voice recognition and control
services such as predictive text input to make wireless
phones viable for B2B.
The convergence
of wireless access with Personal Digital Assistants and
other forms of mobile computing will finally set office
workers free of the office. Ubiquitous computing will
be here by the end of the decade.
|
6
|
--
|
2/04
|
Software
Quality
|
Isn’t it time for software makers to
stand behind their products like other companies do? It
will take some big time lawsuits to make software more
reliable
|
7
|
6
|
7/00
|
Bluetooth
|
Bluetooth keeps fighting back after
long struggles. The once-promising technology is now only
one of the competing standards for local wireless communication
between devices.
The technology
spawns a new acronym: PAN (Personal Area Network). Bluetooth
aims to replace all the wires that tether you to devices,
such as headphones, printer cables, and PDA synch cords.
Despite the release of new Bluetooth-enabled devices,
this trend is still a bit shaky due to the failure of
an interoperability demonstration at the recent CeBit
and concerns for Bluetooth’s propensity to interfere with
other wireless networking protocols. Plus, hard competition
from 802.11b standard, which uses the same radio spectrum,
could contribute to a lack of acceptance for Bluetooth.
|
8
|
3
|
7/00
|
Wireless
Location Services
|
Wireless location services are the hot way to promote
matchmaking at business networking events or luring the
thirsty into Starbucks. Surprisingly, this potentially
killer technology has languished over the last year, although
more and more cell phones are coming with built-in GPS
capabilities.
|
9
|
11
|
5/00
|
Peer
to Peer computing
|
The P2P hype is over and we're in the
trough of disillusionment as companies actually try to
do real work with the technology. Recently, a trend has
emerged that may transform the Internet into a more peer-to-peer
network. I mean, really, why do we need servers to process
and send email? The IM phenomenon shows that peers can
find one another just fine without gatekeeping
servers.
P2P involves
making use of the idle resources represented by your computer
and millions like it. The typical Internet-connected computer
is idle a great deal of the working day, and probably
switched off at night. Peer-to-Peer (P2P) computing aims
to put these idle resources to work by creating pools
of processor power, disk space, and bandwidth that can
be harnessed to achieve significant results.
Despite
the hype deflation, P2P is an idea that has come to stay,
in our opinion. More on P2P in our white papers Peer-to-Peer
Computing and Business Networks: More Than Meets the Ear
and The Buzz About Hive Computing.
Also, we track the P2P market with our P2P for Business Directory.
You can get the latest P2P news
as well.
|
10
|
20
|
4/01
|
Fixed
Wireless
|
The continuing problems of broadband providers are having
in getting access to the central offices of Incumbent
Local Exchange Carriers (ILECs)
keeps this trend alive, and the ratification of the WiMAX
standard later this year should give it a big boost.
If the
ILECs aren’t careful, the providers
will find other ways into the home, bypassing their lucrative
local loop. Fixed wireless could be a big winner in this
case. Fixed wireless involves setting up antennas on houses
and running the 802.11b, WiMAX, Motorola’s Canopy or other
wireless networking protocols over it to give high bandwidth
access to the Internet.
|
11
|
12
|
7/00
|
Private
Exchanges/Morphing of the Extranet/Supply Chain Modernization
|
The IT slowdown has cooled this trend, but we still pick
it to be the hottest of the Naughties.
|
12
|
13
|
7/00
|
Personalization/Profiling
|
Another trend clobbered by the IT slowdown,
we don't think this one is going away.
Personalization,
up until now primarily a B2C phenomenon, will spread to
the B2B world. Everything from the daily news feed to
decision makers to customized procurement Web sites will
incorporate this technology. The flip side, profiling,
will finally enable B2B market research to blossom, producing
a syndicated market for information on procurement preferences.
|
13
|
14
|
7/00
|
Wireless
Payment
|
Wireless payment service tests are
multiplying, but nobody’s gotten the technology over the
hump yet.
Once
a Wireless Wallet standard become ubiquitous, all manner
of micropayments will be made
wirelessly. Nokia is testing its SmartCover
service, a payment service joint development with Visa,
and a secure credit card payment service with IBM.
|
14
|
7
|
5/00
|
Web
Services and UDDI (was UDDI – eBusiness
Standards/Partner Vetting)
|
UDDI is really about Web services,
and since Web services are still more vapor than substance,
it may be approaching the end of its hype cycle and entering
the trough of disillusionment, when real work is actually
done with the technology.
Tracked
here since May 2000, and supported by Sun, IBM, Ariba
and others, the Universal Description, Discovery and Integration
("UDDI") project aims to design XML-based open
standard specifications for how B2B trading partners can
interoperate. The effort operates a registry that helps
integrate business-to-business electronic commerce sites
and Web services together. With dozens of applications
and incompatible standards in B2B e-commerce today, connecting
with trading partners can be difficult. The UDDI Universal
Business Registry is live now, and contains information
on how businesses of all sizes describe themselves and
what their preferred means of doing e-commerce is. The
project allows anyone to access a UDDI site from anywhere
in the world via the Internet to look up all business
services listed in the UDDI registry at no cost.
The rise
of P2P has brought increased awareness to the importance
of reputation assessment in public networks, with several
writers predicting the rise of reputation servers. UDDI
could morph into that space.
|
15
|
15
|
9/01
|
Remaking
the Web
|
This trend encompasses all the various
efforts to bring more interactivity and peer power to the existing Internet.
People
have been trying to extend the capabilities of the Web
almost since Tim Berners-Lee invented it
in 1989. Developers complain that the HTTP protocol lacks
interactivity and the HTML language lacks powerful formatting
features. Over the years a variety of technologies have
been introduced to try to remedy these shortcomings. Cookies
and JavaScript try to address the interactivity deficits.
Cascading Style Sheets and Dynamic HTML attempt to remedy
the formatting limitations. Now, several efforts have
sprung up to try to remake the Web completely.
Regardless
of the implementation, there is a growing feeling that
the Web isn’t cutting it, that it’s time for the next
evolution. Some are worried that commercial interests
might step in and make the New Web a proprietary, money-making
solution. Others are worried that too much power will
be given to decentralized, peer-to-peer interactions,
circumventing centralized control of business uses. Whatever
happens, it’s likely that the Internet will fragment,
at least temporarily, as various competing schemes spring
up with their Balkanizing plug-ins and helper applications.
|
16
|
16
|
9/00
|
Storage
on Net
|
Network Attached Storage has become a huge industry,
although Web-based solutions have all but disappeared.
|
17
|
17
|
7/00
|
Internet
Out of Addresses
|
This trend is taking way too long to develop. With Network
Address Translation, it looks like the old IPv4 networks
can hold out a while longer. Look for the Quality of Service
(QoS) aspects of IPv6 to drive its eventual adoption.
|
18
|
6
|
7/00
|
Bandwidth
Explosion
|
With 3G networks and 802.11g – pushing
wireless bandwidth higher, and Fiber-To-The-Home (FTTH)
pushing the wired bandwidth, it seems we're constantly
on the verge of dramatic advancements in the average speed
at which users connect to the Internet and the enterprise.
What's missing? Any coherent strategy from the shell-shocked
Baby Bells and large long distance carriers.
Cable
modems and DSL are becoming mass-market phenomena. This
will drive down bandwidth prices for businesses as well.
Fixed wireless looks to become a major player in the B2B
market. By 2005, expect 4G networks running at 5 Mbps
to 10 Mbps.
|
19
|
18
|
7/00
|
Autonomous
Agents
|
A trend that is always becoming, autonomous agents may
still take a year or two to become big.
|
20
|
9
|
7/01
|
The
Post-PC World
|
Debuting in July 2001 at a blistering number 4, this
trend has cooled. Companies are still promising that the
networked refrigerator is coming soon.
|
21
|
19
|
1/01
|
Typosquatting
|
Typosquatting has faded into the background for the moment. It's been
down before, so don't count it out.
Typosquatting is the practice of registering near-miss
domain names and getting visits from unsuspecting, fat-fingered
Web users. The World Intellectual Property Organization
awarded Yahoo Inc. 36 domains such as "ayhoo.com"
and "myahoo.com" that had been registered and
used by typosquatters. A mini-trend
within the trend is the growing trend of "selling
clicks." The clickstream is becoming very valuable, and the battle over
look-alike and type-alike sites has just begun.
|
22
|
10
|
9/00
|
Smart
Homes
|
The partnership between Microsoft and GE made the headlines
in early 2002 but not a lot since.
Anyway, in the home of the future, everything will talk
to everything, and you can control it all from the comfort
of your easy chair, or from your
computer at work, or from your cell phone on the way home
in the car. Sounds great, but there is a down side: lots
of opportunity for folks to obtain data about the way
you live and then market their goods and services to you.
|
Retired Trends
The following
trends have been removed from the list because they are no longer
emerging, and have either become facts or are no longer active.
First On List
|
Trend
|
Comment
|
1/01
|
P2P
Backlash
|
This
trend is currently off the radar screen as the hype about
P2P has died down, and so have the critics, who were also
quieted by the successes of P2P vendors like DataSynapse
and WorldStreet.
Popular
Power and Distributed Science bit the dust. InfraSearch
got bought by Sun for what one analyst called “fire sale”
prices. Plenty of naysayers are elbowing each other out
of the way to climb on the P2P Bust bandwagon. Beware
of these wagon riders as well as the curmudgeons who insist,
“There’s nothing new about P2P; that’s the way the Internet
started.” Also beware those who claim security and reliability
problems will make P2P impractical. These people are just
as wrong as the starry eyed pumpers who forecast nothing
but blue sky for this new technology. The answer is likely
to be in between: P2P will turn out to be a great technology
for some applications, and not so great for others. It
will be one of many techniques in developers’ bags of
tricks. We track the P2P market with our P2P for Business Directory.
This
trend was removed because it is quiescent at the moment,
and not an emerging trend. It was on the list since January
2001, and was tracked for 13 months.
|
2/01
|
Scramble
for New Top Level Domain Names
|
The
rollout of .biz and other new top-level domain names has
been more uneventful than we anticipated, with few pyrotechnic
battles between trademark owners. This trend could be
smoldering, but at the moment, it's pretty low key.
A
Top Level Domain (TLD) is the last part of a Web server’s
name, like the .com in Yahoo.com. There a currently a
handful of Generic TLDS (gTLDs), including .com, .net,
and .org. The corporation that controls their use, known
as ICANN, decided to add seven more gTLDs due to popular
demand. They include .biz, .firm, .info, .pro, and .name.
This
trend was removed because the scramble is over, although
it was never a huge trend. It was on the list since February
2001, and was tracked for 2 years.
|
7/00
|
Capital drying up
|
According to GartnerGroup, this golden age of easy capital
for dot coms is drying up, and capital will be scarce
until 2003. We’ve certainly seen evidence of this in the
dotcom crash of 2000. But I predict a resurgence in enthusiasm
for B2B e-commerce enablers by the end of 2001.
This trend was removed because it is now a fact, not
an emerging trend. It was on the list since July 2000,
and was tracked for 9 months.
|
7/00
|
Portal Power Wanes
|
We're already seeing the erosion of the dominance of portals,
with some companies who formerly would pay for portal
position now being paid by the portal to provide eyeballs.
It's the same game, but a redistribution of the power.
This trend was removed because it is now a fact, not
an emerging trend. It was on the list since July 2000,
and was tracked for 12 months.
|
7/00
|
Content @ Edges
|
Napster, Wrapster and other C2C technologies point to a growing
trend of decentralized content, and consequently, control.
If consumers ever get an enterprise-class OS (don't hold
your breath if it has to come from Microsoft), the increases
in always-on bandwidth make decentralizing content feasible
on the consumer scale. If the resulting technology makes
its way into corporate tech, the promise of distributed
computing will be fullfilled, and centralizing forces
such as content aggregators, demand aggregators, catalog
aggregators may be threatened. July 2000
This trend was removed because it is now a fact, not
an emerging tren – witness Kazaa, Morpheus, and other
filesharing services. It was on the list since July 2000,
and was tracked for 12 months.
|
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