{"id":3025,"date":"2000-11-21T15:34:00","date_gmt":"2000-11-21T21:34:00","guid":{"rendered":"http:\/\/smperformance.wordpress.com\/2013\/07\/28\/stratvantage-consulting-llc-mikes-take-on-the-news-112100\/"},"modified":"2000-11-21T15:34:00","modified_gmt":"2000-11-21T21:34:00","slug":"stratvantage-consulting-llc-mikes-take-on-the-news-112100","status":"publish","type":"post","link":"https:\/\/stratvantage.com\/index.php\/2000\/11\/21\/stratvantage-consulting-llc-mikes-take-on-the-news-112100\/","title":{"rendered":"StratVantage Consulting, LLC — Mike’s Take on the News 11\/21\/00"},"content":{"rendered":"\n\n\n\n
\n

From Evernote:<\/a><\/h3>\n<\/td>\n<\/tr>\n

\n

StratVantage Consulting, LLC — Mike’s Take on the News 11\/21\/00<\/h1>\n

Clipped from: http:\/\/www.stratvantage.com\/news\/112100.htm<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

T<\/strong>he News \u2013 11\/21\/00<\/h1>\n

XML Creator Maps the Web<\/h2>\n

Now here\u2019s a new concept: Visually represent the Web against a map of Antarctica.<\/strong> It sounds strange, and it surely is ambitious, but check out Map.net <\/a> and see what you think.<\/strong> Oh, and it only supports IE 5.x browsers. The goal is to become the largest human-edited directory on the Web.<\/strong><\/p>\n

It\u2019s called Antarcti.ca\u2122 (cute name alert), and it\u2019s the brainchild of XML co-creator Tim Bray.<\/strong> It\u2019s ironic that the project currently only supports Microsoft browsers, since the basic data comes from Netscape\/AOL’s Open Directory Project (http:\/\/dmoz.org <\/a>).<\/strong> Each of the 300,000 categories includes chat capability as well.<\/strong> The site is free.<\/p>\n

So what\u2019s the business model? Seems that the company expects to make money doing custom maps of corporate networks.<\/strong> Kinda like the old Netscape model . . .<\/p>\n

Map.net <\/a><\/p>\n

One2One Targeted Audio Messages<\/h2>\n

Here\u2019s a weird use of technology.<\/strong> MusicBooth’s AdAcoustics\u00ae ad insertion technology enables advertisers to deliver targeted, one-to-one audio messages to online radio listeners, without requiring a download or registration.<\/strong> AdAcoustics removes broadcast ads from its partners’ streaming content and seamlessly replaces the advertisement with personalized messages.<\/strong> To do this, it uses database of over 80 million anonymous profiles to select the right ad.<\/strong><\/p>\n

The MusicBooth holds three patents covering numerous aspects of<\/p>\n

targeted audio and audio\/video advertising.<\/strong> It\u2019s target market is online radio stations which can now customize ads to individual listeners.<\/strong> \u201cFor example, a broadcaster using the AdAcoustics system could deliver a message about the release of Ricky Martin’s new album to one listener while it promotes Mariah Carey to another simultaneously .<\/strong> . .Even if the user goes to another website, the music goes with him,” says 56-year-old lawyer Bob Wolfe, who holds several patents on the technology.<\/strong> “This way, a site could charge 10 to 15 cents a message, as opposed to the 1 cent banner ads now cost.<\/strong> Another benefit is you can pull an ad quickly if it’s not working.<\/strong> Or you can run test campaigns before you move to more expensive media like TV.<\/strong>”<\/p>\n

They plan on going wireless, using partner Interep, as well.<\/strong><\/p>\n

Listeners can immediately respond to an advertiser’s message using another MusicBooth tool, I-fetch (all these I- products make me I-retch).<\/strong><\/p>\n

Well, it sounds like a cool idea, but I worry a little about the \u201c80 million anonymous profiles\u201d database.<\/strong> It sounds a little like what Angara does. They have a database of more than 100 million anonymous profiles.<\/strong> Partners of this network include Engage, MatchLogic, Naviant, and Persona.<\/strong> As long as this information is truly anonymous, then I guess it\u2019s OK.<\/strong> But what if it isn\u2019t?<\/p>\n

MusicBooth <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

From Evernote: StratVantage Consulting, LLC — Mike’s Take on the News 11\/21\/00 Clipped from: http:\/\/www.stratvantage.com\/news\/112100.htm The News \u2013 11\/21\/00 XML Creator Maps the Web Now here\u2019s a new concept: Visually represent the Web against a map of Antarctica. It sounds strange, and it surely is ambitious, but check out Map.net and see what you think. … <\/p>\n

Continue reading “StratVantage Consulting, LLC — Mike’s Take on the News 11\/21\/00”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-3025","post","type-post","status-publish","format-standard","hentry","category-sns","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/posts\/3025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/comments?post=3025"}],"version-history":[{"count":0,"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/posts\/3025\/revisions"}],"wp:attachment":[{"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/media?parent=3025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/categories?post=3025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/tags?post=3025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}