{"id":3111,"date":"2001-06-25T17:48:19","date_gmt":"2001-06-25T22:48:19","guid":{"rendered":"http:\/\/smperformance.wordpress.com\/?p=3111"},"modified":"2001-06-25T17:48:19","modified_gmt":"2001-06-25T22:48:19","slug":"stratvantage-consulting-llc-mikes-take-on-the-news-062501","status":"publish","type":"post","link":"https:\/\/stratvantage.com\/index.php\/2001\/06\/25\/stratvantage-consulting-llc-mikes-take-on-the-news-062501\/","title":{"rendered":"StratVantage Consulting, LLC &#8212; Mike&#8217;s Take on the News 06\/25\/01"},"content":{"rendered":"<table cellspacing=\"0\" cellpadding=\"0\" width=\"100%\">\n<tr>\n<td>\n<h3><a href=\"http:\/\/evernote.com\/\">From Evernote:<\/a><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<h1>StratVantage Consulting, LLC &#8212; Mike&#8217;s Take on the News 06\/25\/01<\/h1>\n<p> Clipped from: <a href=\"http:\/\/www.stratvantage.com\/news\/062501.htm\">http:\/\/www.stratvantage.com\/news\/062501.htm<\/a><\/td>\n<\/tr>\n<\/table>\n<h1><strong>T<\/strong>he News \u2013 06\/25\/01<\/h1>\n<p><strong><em>Here\u2019s To Looking Up Your Old Address<\/em><\/strong><\/p>\n<p>There\u2019s no denying that wireless is one of the hottest emerging technologies<strong>.<\/strong> Scarcely a day goes by without some breathless prediction of the growth of wireless devices<strong>.<\/strong> Some samples, which I used in my <a href=\"http:\/\/www.stratvantage.com\/opinion\/gottohaveit2.pdf\">presentation <\/a> at the CAMP <em>Designing a Handheld Strategy for Your Enterprise<\/em> conference in Chicago last week:<\/p>\n<p>\u00b7 480 million mobile phone users today will become 1 billion by 2003<\/p>\n<p>\u00b7 US mobile phone users will spend more time on the wireless Internet (75 hours per year) than making wireless phone calls (30<strong>.<\/strong>2 hours) by 2010<\/p>\n<p>\u00b7 34<strong>.<\/strong>4 million mobile Web users in Asia, an increase of 29 percent in 3 months<\/p>\n<p>\u00b7 Triple digit sales growth of wireless devices until 2004 \u2013 will soon replace PCs as most popular Net access method<\/p>\n<p>Sounds great, I guess, but in this brave new world of wireless interactivity, how are we going to find each other<strong>?<\/strong> This problem is twofold, comprising a human element \u2013 remembering everyone\u2019s contact info \u2013 and a technical element \u2013 the Internet will be out of addresses, probably within the next year<strong>.<\/strong><\/p>\n<p>Let\u2019s consider the human problem first<strong>.<\/strong> Remember how business cards used to look back in the day<strong>?<\/strong> Name, title, address, and phone number. Seen a business card recently<strong>?<\/strong> Name, title, address \u2013 some things don\u2019t change \u2013 but also main office number, direct dial, pager, cell phone, FAX, email address and Web page address<strong>.<\/strong> We\u2019re so connected we could scream! And, if you\u2019re like me, it doesn\u2019t end there: How many email addresses do you have<strong>?<\/strong> I have at least five, but I\u2019m probably forgetting a few<strong>.<\/strong> How about phone numbers at home? I have seven<strong>.<\/strong><\/p>\n<p><a href=\"http:\/\/www.unifiedmessaging.com\/\">Unified messaging <\/a> promises to consolidate some of this clutter, but it\u2019s not making tremendous inroads<strong>.<\/strong> The idea is to consolidate voice and data messages in a single mailbox and access methodology<strong>.<\/strong> Thus you could have a single phone number (voice and FAX) and a single email address, and they\u2019d reach you wherever you are<strong>.<\/strong><\/p>\n<p>If you really needed multiple email addresses (one for work, one for home), you could always have them consolidated programmatically for delivery to a single device<strong>.<\/strong> Oh, wait. No, you can\u2019t, because <a href=\"http:\/\/www.rim.net\/\">Research In Motion <\/a> just received a patent on the technique of combining multiple email boxes for delivery to a single device<strong>.<\/strong> Their patent covers figuring out that emails have arrived from multiple addresses and rewriting the addressing and reply-to fields so you can reply from your device, which might be, for example, RIM\u2019s Blackberry pager<strong>.<\/strong> RIM is currently <a href=\"http:\/\/www.glenayre.com\/releases\/pr529.asp\">suing <\/a> Glenayre Electronics for infringing this less-than-a-month-old patent<strong>.<\/strong><\/p>\n<p>Now I don\u2019t want to get off on a rant here, and I don\u2019t have intimate knowledge of the patent, but from what I read at the <a href=\"http:\/\/164.195.100.11\/netacgi\/nph-Parser?Sect1=PTO2&amp;Sect2=HITOFF&amp;p=1&amp;u=\/netahtml\/search-bool.html&amp;r=1&amp;f=G&amp;l=50&amp;co1=AND&amp;d=ft00&amp;s1='6,219,694'&amp;OS=\">US Patent Office <\/a>, it hardly seems like a remarkable bit of programming<strong>.<\/strong> But I guess if Amazon can patent one click purchasing (involving the stunning technological breakthrough of saving your payment information for reuse), any obvious lame-brained hack can be patented<strong>.<\/strong> Not that that\u2019s a bad thing.<\/p>\n<p>Regardless, we\u2019re going to need some way to contact folks that is independent of the access method<strong>.<\/strong> It would be nice to have a worldwide white pages of email addresses, but unscrupulous spammers make this an unworkable idea<strong>.<\/strong> And on services such as <a href=\"http:\/\/www.infousa.com\/\">InfoUSA <\/a>, <a href=\"http:\/\/www.whowhere.com\/\">WhoWhere <\/a>, <a href=\"http:\/\/people.yahoo.com\/\">Yahoo People Search <\/a>, and <a href=\"http:\/\/www.bigfoot.com\/\">BigFoot <\/a>, I couldn\u2019t even find my own current email address (BigFoot had a bunch of my old ones)<strong>.<\/strong><\/p>\n<p>Services such as iname.com and others attempt to market themselves as permanent email addresses, but you\u2019re really at their mercy if they ever go out of business<strong>.<\/strong> There has even been a suggestion to base one\u2019s email address on one\u2019s Social Security number (please, no<strong>!<\/strong>) or other government identifier. I don\u2019t think schemes like this will fly<strong>.<\/strong> It\u2019s much more likely that people will be assigned a permanent phone number, perhaps with extensions to designate business from personal<strong>.<\/strong><\/p>\n<p>Any way you look at it, this is a burgeoning problem<strong>.<\/strong> Once your house or your refrigerator have an email address, it will be orders of magnitude worse<strong>.<\/strong><\/p>\n<p>Now, about those dwindling Internet addresses<strong>.<\/strong> We\u2019ll address this problem in tomorrow\u2019s SNS, but it looks like the solution, IPv6, is slow a-coming, and will cause a lot of pain before it\u2019s in place<strong>.<\/strong> See you tomorrow.<\/p>\n<p><a href=\"http:\/\/www.informationweek.com\/story\/IWK20010614S0017\">Information Week <\/a><\/p>\n<p><strong><em>Briefly Noted<\/em><\/strong><\/p>\n<ul>\n<li><strong>Buzzword Alert<\/strong>: Alert SNS reader David Dabbs passed on a newsletter that featured a particularly juicy buzzword: next-bench marketing, AKA nerd marketing<strong>.<\/strong> Issue #77 of Microprocessor Watch defines the term thusly:<\/li>\n<\/ul>\n<p>This situation is a badly overgrown version of the way we designed products at HP during the neolithic era of electronics (the 1970s)<strong>.<\/strong> Back then, we called the approach &quot;next-bench&quot; marketing<strong>.<\/strong> Today, you&#8217;d call it &quot;nerd marketing.&quot; The key philosophy behind this approach is to take your newly minted idea for a product or feature, pop up from your chair, hang your arms over the cube wall, and ask the person next to you if your idea has merit<strong>.<\/strong> If that person answers yes, then you&#8217;ve obviously got a winner<strong>.<\/strong> If you get a negative response, then you probably didn&#8217;t explain it very well, so you try the person on the other side of your cube<strong>.<\/strong> Next-bench marketing may be fine for oscilloscopes, voltmeters, and similar items used by engineers and other geeks, but it doesn&#8217;t replace good market research when designing consumer products like information appliances<strong>.<\/strong><\/p>\n<p>This is a great description of what passes for marketing in many companies today<strong>.<\/strong> Not that that\u2019s a bad thing.<br \/>\n<a href=\"http:\/\/www.mdronline.com\/publications\/mpw\/index.html\">Microprocessor Watch <\/a><\/p>\n<ul>\n<li><strong>I Want This PDA:<\/strong> Mitac has released Bluetooth-equipped PDAs with color screens and wireless Internet access<strong>.<\/strong> The beauty part is Mitac supports either Windows CE or embedded Linux (for the geek in you)<strong>.<\/strong> Based on an Intel StrongArm 206Mhz CPU, MiTAC&#8217;s High-End WinCE based color PDAs use a back-lit 3<strong>.<\/strong>8&quot; color TFT LCD display, and include a Compact Flash slot<strong>.<\/strong><br \/>\n<a href=\"http:\/\/www.twomobile.com\/content\/451.php\">Twomobile <\/a><\/li>\n<li><a href=\"http:\/\/smperformance.files.wordpress.com\/2013\/07\/fea1837628003d39023f8f9a5fe13685.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/smperformance.files.wordpress.com\/2013\/07\/fea1837628003d39023f8f9a5fe13685.jpeg\" alt=\"\" width=\"80\" height=\"198\" class=\"alignnone size-full wp-image-3112\" \/><\/a>\n<p><strong>Paging Dick Tracy:<\/strong> Samsung has produced a CDMA2000 video-enabled telephone<strong>.<\/strong> It supports Video On Demand (VOD) and Audio On Demand (AOD) in 200,000 colors with a two-inch screen<strong>.<\/strong> The bad news? Only South Korea has 3G wireless CDMA2000 networks<strong>.<\/strong> Or you could move to Japan, where DoCoMo has \u201csoft launched\u201d their supposedly-delayed-till-yearend 3G service with <a href=\"http:\/\/www.javamobiles.com\/\">Java-enabled <\/a> Panasonic video phones (pictured)<strong>.<\/strong><br \/>\n<a href=\"http:\/\/www.twomobile.com\/content\/448.php\">Twomobile <\/a><\/li>\n<li><strong>The Next Digital Divide<\/strong>: Futurist George Gilder is fond of referring to the last \u201cdigital divide,\u201d which pitted centralized, multi-megaflop computing against personal computers<strong>.<\/strong> The conflict was resolved due to the abundance of transistors \u2013 PC makers could \u201cwaste\u201d them in order to give people unshared computing resources<strong>.<\/strong> We all know who won<strong>.<\/strong> Now, Gilder analyst Bret Swanson says the next digital divide will be based on abundant bandwidth<strong>.<\/strong> With all the dark fiber (installed, but unused fiber runs) in the ground, the next winners will waste bandwidth to give everyone unshared broadband<strong>.<\/strong> I don\u2019t know about you, but I find George Gilder a bit, well, <em>breathless<\/em> is I guess how I\u2019d put it<strong>.<\/strong> Nonetheless, I believe there\u2019s a lot of merit in his ideas<strong>.<\/strong> Check out the article for yourself and see what you think<strong>.<\/strong><br \/>\n<a href=\"http:\/\/www.gilder.com\/Gilder.comNews\/bretbadbets.htm\">Gilder Report <\/a><\/li>\n<\/ul>\n<h2>Can\u2019t Get Enough of ME<strong>?<\/strong><\/h2>\n<p>In the unlikely event that you want more of my opinions, I\u2019ve started a Weblog<strong>.<\/strong> It\u2019s the fashionable thing for pundits to do, and I\u2019m doing it too<strong>.<\/strong> A Weblog is a datestamped collection of somewhat random thoughts and ideas assembled on a Web page<strong>.<\/strong> If you\u2019d like to subject the world to your thoughts, as I do, you can create your own Weblog<strong>.<\/strong> You need to have a Web site that allows you FTP access, and the free software from <a href=\"http:\/\/www.blogger.com\/\">www.blogger.com <\/a><strong>.<\/strong> This allows you to right click on a Web page and append your pithy thoughts to your Weblog<strong>.<\/strong><\/p>\n<p>I\u2019ve dubbed my Weblog entries \u201cStratlets\u201d, and they are available at <a href=\"http:\/\/www.stratvantage.com\/stratlets\/\">www.stratvantage.com\/stratlets\/ <\/a><strong>.<\/strong> Let me know what you think<strong>.<\/strong> Also check out the <a href=\"http:\/\/www.stratvantage.com\/trendspot\/\">TrendSpot <\/a> for ranking of the latest emerging trends<strong>.<\/strong><\/p>\n<p><a href=\"http:\/\/www.stratvantage.com\/news\/mikestake.htm\">Return <\/a> to Mike\u2019s Take<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Evernote: StratVantage Consulting, LLC &#8212; Mike&#8217;s Take on the News 06\/25\/01 Clipped from: http:\/\/www.stratvantage.com\/news\/062501.htm The News \u2013 06\/25\/01 Here\u2019s To Looking Up Your Old Address There\u2019s no denying that wireless is one of the hottest emerging technologies. Scarcely a day goes by without some breathless prediction of the growth of wireless devices. Some samples, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/stratvantage.com\/index.php\/2001\/06\/25\/stratvantage-consulting-llc-mikes-take-on-the-news-062501\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;StratVantage Consulting, LLC &#8212; Mike&#8217;s Take on the News 06\/25\/01&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-3111","post","type-post","status-publish","format-standard","hentry","category-sns","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/posts\/3111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/comments?post=3111"}],"version-history":[{"count":0,"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/posts\/3111\/revisions"}],"wp:attachment":[{"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/media?parent=3111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/categories?post=3111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stratvantage.com\/index.php\/wp-json\/wp\/v2\/tags?post=3111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}