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Be on the wave or under it
The News – 08/02/02
In this Issue:
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Recommended Reading
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I realize this is the only
newsletter you’ll ever need, but if you want more in-depth
detail, check out:
Stan Hustad’s
The Coaching Connection
Management Signature's
The Express Read
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The Death of Internet Radio
The second part of the Why
You Need to Get Hip to HIPAA series will appear in a future
SNS
There once was a burgeoning Internet Radio
community. Once upon a time, thousands
of amateurs and professionals spun records on the Web asking little
or nothing in return besides the ears and attention of their listeners.
It was once upon a time, but it was not so long ago: It was before
June.
Now the whole Internet Radio thing is pretty
much over, at least for the law-abiding, because Congress, in
its great wisdom, caved in to – who else – the RIAA (Recording
Industry Association of America). Is there an industry group
anywhere that hates its customers more than these rascals?
Anyway, the Library of Congress passed down
what is known as the CARP
ruling, establishing royalty rates
for the playing of copyrighted material on the Internet. Let’s
not even get into the business of whether the government should
intervene in markets in this way. Let’s just take a look at what
we now all will need to live in.
We need to live in a world where advertiser-supported
commercial radio is not likely to be available on the Internet.
We need to live in a world in which music enthusiasts can’t broadcast
their picks, educating and entertaining other music fans.
It used to be that anyone could play DJ
on the Internet. Sites such as Live365
could set you up in a matter of minutes to be a star. With the
advent of the CARP ruling, it’s now only a matter of time until
the RIAA comes knocking at amateur DJs’ doors with their hands
out.
Many Internet Radio broadcasters have adopted
policies requiring artist permission
before broadcasting music. One would think that would put the
kibosh on lots of stations and decrease the number of listeners.
But in at least one case, the operator, Pulverradio,
experienced an almost 10-fold increase in listeners after the
format change. Pulverradio's daily listeners went from averaging
between 250-500 daily listeners to averaging between 2,000 to
3,000 daily listeners with peaks to as many as 6,000. Unfortunately,
that wasn’t enough to keep Pulverradio from closing up shop.
Why would limiting a play list to largely
unknown acts increase listenership? Could it be that music fans
are sick and tired of the crud the music-industry-controlled broadcast
radio stations are pushing at us? Could it be that people want
to hear new and different music by unknown artists? Could it be
that the Internet offers the single most significant marketing
tool the music industry has ever seen? And they want to kill it.
(I’ve written about this before.)
Congress may yet ride to the rescue. Three
forward thinking leaders, Representatives Jay Inslee (D-WA), George
Nethercutt (R-WA) and Richard Boucher (D-VA), have introduced
the Internet Radio Fairness Act (HR 5285) in the US House of Representatives.
The act basically exempts small businesses and individuals from
the CARP ruling. If you believe in copyright, but also believe
that non-commercial sharing of music through Internet Radio should
be allowed to thrive, make your voice heard by faxing your representatives
through the Voice of Webcasters
site.
Briefly
Noted
- Shameless Self-Promotion Dept.: I’ve
put up the Nanotechnology
Resources directory I promised last November.
Also, check out the article I wrote for the Taylor Harkins newsletter entitled,
Do you hate your customers?
It continues the theme from my earlier article, analyzing
the media industry’s response to file sharing.
Finally, and at long last, the CTOMentor wireless white paper,
You Can Take It with You: Business Applications of Personal
Wireless Devices, is available at ITPapers.
-
Just Another Stupid Date Name:
OK, would somebody please tell me why PriceWaterhouseCoopers,
the giant consulting firm, would want to name itself Monday?
Naming itself after a date didn’t work so well for MarchFirst
(which debuted the name on March 1 st – how cute!).
That was bad enough, but at least they had an explanation,
something about marching and being first – I forget now. But
Monday? Leaving aside the obvious puns (Just another manic,
blue, I don’t like), think of the confusion: “Who’s coming
in on Tuesday?” “Monday.” It’s a good thing IBM bought them
(on Tuesday) to put an end to the foolishness. Now will they
be Big Blue Monday?
- Visual Security: I’ve written about
it before, but now the academics
are studying it: the ability to steal data from the glow of
a computer screen or the blink of a modem light. Joe Loughry
of Lockheed Martin Space Systems and David A. Umphress of Auburn
University have published a paper on the phenomenon. According
to the researchers, “Experiments show that it is possible to
intercept data under realistic conditions at a considerable
distance. Many different sorts of devices, including modems
and Internet Protocol routers, were found to be vulnerable.”
AppliedMath.org
(PDF file)
- Free Firewall: If you’re like me, you’ve
got one or two obsolete PCs hanging around doing nothing. Well
now you can convert them into a firewall for your home or office
network. SmoothWall is a free product that converts the obsolete
hardware into a firewall. If you can download a CD image and
follow some setup directions, you can have that old 486 or Pentium-60
boat anchor doing some useful work. Commercial versions of the
product are also available for less than $200.
SmoothWall
The
Wayback Machine – A Year Ago in SNS
SNS:
Enlightening and Frightening for Nearly a Fifth of a Decade!
The
lead article in the August 1, 2001 SNS
was Online Advertising = Online Branding, which examined
the brand effects of online advertising. A Jupiter Media Metrix
study found that the halo effect of online advertising on
brand recognition increased the Return On Investment (ROI)
of such advertising by 25 to 35 percent.
The
article, Nokia Readies 850MHz GSM Phone, had me wondering
how AT&T Wireless was going to convert their TDMA cell
phone network to GSM. It’s hard to believe that the wireless
giant not only did that, but added GPRS (General Packet Radio
Service – in other words, faster data services) and recently
introduced NTT DoCoMo’s i-mode service
as well, all in just a year. When you consider all that was
involved, you have to hand it to AT&T. I must admit, I
was a big doubter that they’d pull it off.
I’ll
bet you can figure out what OK, I Gotta Mention Code Red
was about. Usually I try to bring you the unusual and the
overlooked news, figuring the big stories are covered well
by other sources. I used the Code Red worm infection to bash
Microsoft’s Internet Information Server, wondering why anyone
would use such a bug-ridden, insecure piece of garbage when
free alternatives such as Apache exist. I’m still wondering.
Finally,
I succumbed to another tempting Microsoft story in Not
Another Microsoft Story! Everyone’s favorite (apparently
legal) monopoly was whining that AOL had done a deal with
Compaq to feature their Internet service on Compaq desktops.
Microsoft claimed the move eliminated customer choice, to
which Compaq’s spokesman had a classic response: “It’s called
competition.” Look into it.
In the August 3, 2001 edition of SNS,
the lead article was Attack of the Blogdex! It concerned
an index of Blogs, which are online journals similar to the
woefully not-up-to-date SNS Stratlets. MIT tracked the top
Web sites linked from Blogs. A year ago, the number two link
was to pseudonymous commentator Robert X. Cringely’s article
on TCP/IP; the number 10 link was porn site www.iwantanewgirlfriend.com,
which I will not dignify with a link; others on the list concerned
the 20th anniversary of the PC, the fatness of Americans,
and the poor guy who got nailed, literally, in the eye.
On August 1, 2002, the top 10 included
a link to CNN’s coverage
of a heaven-or-hell argument in Texas that ended with
shotgun slaying, the hijacking
of the al-Qaida Web site, two reports on the status of Osama,
the news that a Saudi
prince had died of thirst in the desert, and the really stupid opinion poll
commissioned by the Florida High Speed Rail Authority of innocent
motorists who were flagged off I-4 by police officers to gauge
public interest in riding a proposed 120 mph bullet train.
Another good place to take the pulse
of the Web is Google’s Zeitgeist, which lists the most popular
search terms on the search site. A year ago, two of the top
10 links were to information on the SirCam and Code Red viruses,
one was to the Planet of the Apes movie, and another was to
information about ailing Beatle George Harrison. On August
1, 2002, top search terms concerned the snakehead fish, Austin Powers, Bruce Springsteen,
and Anna
Nicole Smith. Interestingly, the only repeat entry was
for soccer superstar Rivaldo. AskJeeves’ top 10 searches included
2002
British Open, Pamela
Anderson, Falun
Gong movement, John
Edward psychic, Soviet cosmonaut Valentina
Tereshkova, and Austin
Powers: Goldmember.
Just the Right Stuff™
If you subscribed to CTOMentor’s Just the Right Stuff™
newsletter, over the past few months, you’d have received news
nuggets like the following, along with expanded analysis. Your
personalized Information Needs Profile would determine which
of these items you’d receive. For more information, check out
CTOMentor.
- Increasing International Traveler Demand for World
Phones
The demand for
world phones (phones that work almost anywhere) will increase
significantly over the next five years according to Cahners
In-Stat Group. In-Stat reports that the total number of world
phone subscribers will be approximately 91 million in the
year 2005.
Cahners
In-Stat
- E-mail Coming to Cordless Phones
Cordless phones
are in about 94 percent of all U.S. households and now Panasonic,
Philips Electronics and Siemens will begin selling cordless
landline phones that can send and receive e-mail. This technology
will give cell phone companies a run for their money.
ZDNet
- Tiny “Ultra-Personal” PC In Development
The $1,000 OQO
wireless PC is designed by Apple alums, powered by a Crusoe
TM5800 processor that runs at up to 1 GHz, and features full
Web browsing with Internet Explorer on a four-inch "super
bright" VGA color LCD -- about the same size as a Palm
screen. It weighs less than 9 ounces and can fit into a shirt
pocket. Unlike Pocket PCs, which run stripped down versions
of Windows, the OQO runs Windows XP Professional with the
power of a fully functional PC.
Wireless
NewsFactor
Still news to you? Get this Stuff as it happens, not
months later. Subscribe to CTOMentor
today. Charter subscription discounts still available.
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Alert SNS Reader Hall of Fame
About The Author
Announcing CTOMentor,
a New Service from StratVantage
Can’t Get Enough of ME?
In the unlikely event
that you want more of my opinions, I’ve started a Weblog. It’s the fashionable
thing for pundits to do, and I’m doing it too. A Weblog is a datestamped
collection of somewhat random thoughts and ideas assembled on a Web
page. If you’d like to subject the world to your thoughts, as I do,
you can create your own Weblog. You need to have a Web site that allows
you FTP access, and the free software from www.blogger.com.
This allows you to right click on a Web page and append your pithy thoughts
to your Weblog.
I’ve dubbed my Weblog
entries “Stratlets”, and they are available at www.stratvantage.com/stratlets/.
Let me know what you think.
Also check out the TrendSpot for ranking of
the latest emerging trends.
In Memoriam
Gerald
M. Ellsworth
March
14, 1928 - July 5, 2003
In Memoriam
Jane C. Ellsworth
July
20, 1928 - July 20, 2003
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