on the wave or under it™
The News – 08/17/01
POX on P2P
Once again consumers may lead a technology revolution that will
advance technology that can be used by business. Many analysts have
recognized that peer-to-peer (P2P) computing and wireless technology is a
match made in heaven. You’ve got all these devices out there in people’s
pockets. What if they could communicate directly with one another? The
possibilities are endless. I particularly can’t wait for a wireless
application to help me find kindred contacts at business networking meetings
and conferences, for example.
Now it’s looking like gaming may be the killer app for
wireless P2P. Alert SNS Reader Andrew Hargreave sends along an item
on toymaker Hasbro’s efforts to market their new peer-to-peer handheld
game, POX. In a twist to the tired cliché, “viral marketing,” Hasbro
operatives hit the playgrounds of Chicago asking kids, “Who’s the coolest
kid you know?” They then found the cool kids in question, and asked them
the same question. They continued in this way until they found a kid who
replied, “Me.” (Is it just me, or is this kind of a creepy way to do
marketing? Do you want strange adults asking these questions of your kids?)
About 1,600 of these so-called alpha pups
were corralled in small groups and given the pitch for the POX game (which
Alert SNS Reader Deb Ellsworth says should be referred to as a “game
platform.”) Playing POX involves creating alien warriors, called Infectors,
to use to fight other players and collect their body parts. The game
contains a radio frequency unit that allows players within 30 feet to play,
even through walls. Each alpha pup was given 10 of the $25 units to give
out to their friends. The characters the players create can be set to do
battle automatically with any fellow player who walks by, even while the
unit sits in a school locker.
In other infectious news,
10,000 middle-school-aged students in Detroit, Miami, and Union City, New
Jersey, are testing a program called "Cooties" on donated and
pre-owned Palm PDAs. The University of Michigan's Center for Highly Interactive
Computing developed the classroom learning program, backed by a $16 million
Palm and National Science Foundation grant, with the aim of teaching kids
about the ways diseases spread. To spread Cooties, teachers beam a
fictitious virus to selected Palms. Students break into smaller groups and
map how the virus spreads throughout the class. Palm obviously hopes the
project will show teachers that teaching using Palms is easier than using
In Sweden, Ericsson R520 cell phone owners play
the game BotFighters, in which the object is to create a robot and send
text attack messages to a central game server and thence to your intended
victim. While the game does not use P2P technology, the “bullets” you use have
a limited range. You can use the game’s “radar” to determine the location
of an opponent and players often pursue each other trying to get into range
for a wireless shot. I shudder to
think of what real-world methods fanatic players will use to bag their
prey. European cell phone carriers need to find some reason to extract
extra money from users since many of them paid exorbitant prices for the
radio spectrum necessary for the next generation 3G wireless services.
BotFighters players pay an extra $5 to $10 a month on top of their cell
phone charges for the privilege of playing the game.
There are likely to be many more P2P wireless games in the
near future. This past spring Pocit
Labs of Sweden released its BlueTalk development kit which enables
wireless applications using Bluetooth, the popular short-range wireless
standard. This week, Impart
Technology released its Java-based Impart Technology SDK, which creates
applications that automatically configure ad hoc infrared connections among
mobile devices. Most PDAs and some cell phones feature infrared connectors.
The company said Bluetooth will be supported by the end of the year.
Despite the fact that businesses are ordinarily not too
concerned about games (except when they impair productivity), enterprises
should keep an eye on the wireless P2P gaming arena, as it will probably
generate several innovations that can be put into practice in business
computing. Besides, knowing this stuff helps you look cool (OK, somewhat
more cool) to your kids.
- Shameless Self-Promotion Dept.: My speech at the
Minnesota Entrepreneurs Club pre-meeting workshop on Tuesday, “Will
You Have to Have It? What You Need to Know About Future Tech and Your
Business,” is now available.
Also, my white paper, Taking Control of the B2B Exchange: What's
Next in the Supply Chain Evolution, is now available on Manyworlds and is rated four
stars. I am honored to share the page with eCommerce expert Mohanbir
- PDF Virus
Spreading: One doesn’t often worry about virus infection when opening
any of the myriad of Portable Document Format (PDF) files on the Internet.
Traditionally, Adobe’s PDF files have been considered benign, much
safer, for example, than Microsoft’s Word documents, which can contain
nasty viruses. Alert SNS Reader David Dabbs passes along an item
concerning a PDF virus called Outlook.pdf. Although the virus is
considered experimental and not very deadly, it can presage a new
infection type that is likely to now become popular. According to a
In order to spread itself, the virus uses Adobe
Acrobat and functions of Microsoft Corp.'s Outlook that have never been
used before. According to both researchers, the worm uses Outlook to send
itself hidden in a PDF file. When opened using Acrobat, the file will
launch a game that prompts the user to click on the image of a peach. After
the user clicks on the image, a Visual Basic script is run and the virus
gets activated, they said.
The virus spreads itself using all the
addresses from the e-mails in any Outlook folder, not just the program's
Address Book, and it will send itself in a PDF file, and disguising itself
by changing the e-mail's subject, body and attachment lines every time,
they said. An image from the game can be seen at HispaSec's Web site.
Fortunately, you don’t need to worry unless you have the full version of
Adobe’s Acrobat. Most people use the Acrobat Reader that allows you to read
PDF files. The full $249 Acrobat package lets you create PDF files as well.
There’s no telling whether just reading a PDF will ever spread a virus. So
be careful out there.
One Bites the Dust: Apparently, the Industry Standard magazine is
closing up shop and seeking a buyer. This is a pity, as I rather
enjoyed their coverage of eBusiness. The company blames the cost of
splitting off from IDG and readying for an IPO. The Web site
thestandard.com will continue for the time being, employing the
remaining 20 of the 180 workers. Thanks to Alert SNS Reader David Dabbs
(in another SNS twofer) for the pointer. Also noted: Beenz follows Flooz into the dumper.
Online currency vendor Beenz has declared the end of the Beenz economy as of August 26th.
Their demise couldn't have had anything to do with their stupid name, right?
Can’t Get Enough of ME?
In the unlikely event
that you want more of my opinions, I’ve started a Weblog. It’s the
fashionable thing for pundits to do, and I’m doing it too. A Weblog is a
datestamped collection of somewhat random thoughts and ideas assembled on a
Web page. If you’d like to subject the world to your thoughts, as I do, you
can create your own Weblog. You need to have a Web site that allows you FTP
access, and the free software from www.blogger.com.
This allows you to right click on a Web page and append your pithy thoughts
to your Weblog.
I’ve dubbed my Weblog
entries “Stratlets”, and they are available at www.stratvantage.com/stratlets/.
Let me know what you think. Also check out the TrendSpot for ranking of
the latest emerging trends.
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