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So what
does the future hold for your business? While no one can
say for sure, that doesn't stop commentators, pundits, and
experts from trying to forecast the future of eBusiness.
Below are some links to interesting articles, speculations,
and tea leave readings that can help you pick up the trends
that may affect your business in the future.
Also,
check out StratVantage's TrendSpot, where we track the hottest
eBusiness trends and comment on their effects, and our Prediction
Tracker, which tracks our predictions.
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Internet
Incubators
Lessons
of a failed incubator
The collapse of Digital Disrupters may mark the beginning
of the great incubator shakeout that pundits have been predicting.
But the Chicago-area hatchery's demise also offers lessons
to other troubled incubators, thanks to its founder's candor
about the mistakes that led him to lose nearly $2 million
of his own money.
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Devices
Will Rule
People
Get Ready For A Whole New Internet
Tens of thousands of mini-devices will remake the Internet
and change how we interact with each other.
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Approach
incubators with caution
Aberdeen Group predicts that only 30 percent of today's
Internet incubators will succeed and stay in business as
incubators. The other 70 percent will either fail outright
or morph into an altogether different business.
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Application
Service Providers
ASPs:
The Next Wave Of Outsourced Specialists
ASPs are a requirement for the "office everywhere future,"
right? Well, there could be stumbling blocks along the way.
Chief among them is security. See our Security
Resource Center for more information.
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Econets
gussy up to win back investors
The big three Internet operating companies -- CMGI (Nasdaq:
CMGI), Internet Capital Group (Nasdaq: ICGE), and Divine
Interventures (Nasdaq: DVIN) -- are undergoing some serious
adjustments to look sexier to Wall Street. They're slimming
down, seeking surgery to remove unsightly blemishes, and
even taking elocution lessons.
Please
send all comments to  .
Copyright © 2002, StratVantage Consulting, LLC. All rights
reserved.
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Breaking
the Diamond: The
Death of Brand
This
is a tremendous heresy, I know, but it’s possible we’ll
be seeing the death of the brand concept in the not-so-distant
future.
Take
a look at why brands exist. You could argue that brands
exist primarily to reassure the customer about a variety
of relatively objective product parameters: quality, user
experience (taste, feel, GUI), price, service, and the like.
All these qualities are summed up in the shorthand we know
as brand. Brands make us comfortable. They are an easy way
for us to assess a product.
Imagine
a day, however, when it is possible to evaluate all these
product qualities instantly, objectively, and in real time.
Would that not reduce our dependence on brand? And at the
same time, would that not reduce the effectiveness of advertising?
More
to come on this subject . . .
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