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Be on the wave or under it™

The News Ė 06/06/05

In this Issue:

Recommended Reading

I realize this is the only newsletter youíll ever need, but if you want more in-depth detail, check out:

Stan Hustadís
The Coaching Connection

Management Signature's
The Express Read

You Have No Privacy. Get Over It!

Scott McNeely, CEO of Sun Microsystems, said this famous quote many years ago, well in advance of the recent privacy compromises from trusted institutions like ChoicePoint and Lexis/Nexus.

McNeely admits he was trying to be provocative, to get people thinking, but his real views on privacy Ė albeit from 2000, which is so pre-, well, everything Ė seem a bit naÔve in the light of whatís gone on since.

At a speech in Australia during the Summer Olympics of 2000, McNeely attempted to clarify his statement.

You do not want total privacy. You want somebody to have your medical records if you get hit by a truck and [if] you cannot tell them the combination to your safe or where your medical records are kept, you have a problem. In effect you want your medical records to be available online out over the Internet. You want every ambulance driver to be able to unlock it.

So that is a little risk you take every ambulance driver might be able to tap into your medical records. Get over it. That is better getting hit by a truck and dying.

There are two reasons for needing privacy or wanting privacy. There are many reasons, [I] guess.

One is you are ashamed of what you are doing. You do not want anybody to know about it.

The second is maybe there [are] health reasons or whatever that you want to have privacy and you deserve some privacy for health condition when you are applying for insurance or whatever for fairness and equity reasons.

Privacy has never been absolute. If you want privacy do not tell anybody. Shop all the time with a mask and use cash and wear gloves. There is going to be a trade-off. Somebody knows your bank account. The government knows how much money you make. Your doctor and everybody in the health care community knows your medical condition. Your insurance company knows all this stuff. They actually force you to get a physical and then they read it. What is privacy? You know whatóI kind of like people to know what I like. I do not like spam. With the new [golf shoe] spider spikes, I want to know about that. That is not spam to me. Unless people know I like to play golf they do not know that. I am not ashamed that I like golf.

Absolute privacy is a disaster as well as inappropriate dissemination of information. It is a very complicated topic. I think it is treated quite hysterically and superficially by a lot of people.

So McNeelyís argument (which seems a bit, er, jet-lagged) is a little more complicated than his zinger line, but it ignores a real threat to privacy that is not often discussed. It may be OK for MasterCard to know what I buy and my insurance company to know about my health and the highway department to know which toll booths I pass with my iPass electronic toll device, but the real threat is putting all that information together.

In isolation, all these little bits of privacy we give away donít seem like a big deal. In fact, it seems that peopleís first reaction when I talk about various invasions of privacy such as the Patriot Act is, ďIíve got nothing to fear. Iím not a terrorist or a criminal.Ē Yeah, today youíre not. But what if Congress passes a law prohibiting picking your nose? Or criticizing the president? You donít think theyíre capable of it? See the Terri Schiavo case.

The consolidation of private information is a grave threat to our freedom, as this little fantasy put together by the ACLU (who is either a source of information about why we should bomb Iraq, or not to be taken seriously, according to Donald Rumsfeld) demonstrates.

If you donít have the Flash plug-in to view the piece, hereís a quick summary along with whether the plot point is reality or fantasy. Hapless Jim Kelly calls a pizza place and is immediately identified by his caller ID as calling from his cell phone (reality). The attendant confirms his national ID card number (fantasy at the moment, although his Social Security Number (SSN) would be almost as good today.)

He orders two double-meat pizzas but is informed there will be surcharge because his medical records indicate he has high blood pressure and cholesterol (fantasy; HIPAA prohibits this kind of sharing of information today) and because there was recently a robbery in his neighborhood, causing a surcharge for dangerous areas (reality.)

He argues a bit about the cost, but the attendant pulls up his purchase records and says since he just bought tickets to Hawaii, he obviously has cash (fantasy, although the Feds want to consolidate all travel information into a common database). She notes, however, from looking at his library card records, that he checked out a book on cheap travel (fantasy), although she doesnít note another borrowed book, on depression. She checks his shopping records and finds out he has a 42-inch waist and recently bought a large box of condoms (fantasy).

Every piece of information in the ACLU scenario is legitimately shared by the poor pizza purchaser, even though some information he has no choice but to share. But consolidating it, linking it, and making it available to third parties Ė the business model of companies like ChoicePoint and Equifax Ė makes the information a much bigger threat to the overweight sapís privacy, and his ability to act as he sees fit and buy that double-meat pizza.

The ACLU is obviously worried about the national identity card aspect of all of this. But, get over it, your SSN is just about as good as a national identity card, even though it is expressly prohibited to be used as such. And a national ID card is exactly what Congress approved in February, to no great fanfare. Why arenít you worried about it? Because you have nothing to hide, like high cholesterol, waist size, what you purchase and where you go? What if that information fell into the hands of telemarketers or worse, spammers?

OK, letís get real here. Go to, type in your name, and see what comes up. If they donít find you right away, try limiting the search by state. Notice how easily you can get a background check on yourself. Wonder what it would turn up?

Now of course, this information is probably in your local phone book. But now anyone can search thousands of phone books.

Not scared yet? Do a search for your phone number on Google. If youíre lucky, like me, youíll see a link like:

Phonebook results for 952-555-5555
Deborah Ellsworth, (952) 555-5555, 8273 Westwood Hills Curv, Minneapolis, MN 55426 Google Maps  Yahoo! Maps  MapQuest
Michael Ellsworth, (952) 555-5555, 8273 Westwood Hills Curv, Minneapolis, MN 55426 Google Maps  Yahoo! Maps  MapQuest

Why did I change the phone number in this example despite the fact Iím in the book? Because Iím not an idiot, thatís why. But check out the maps. You can find out where I live. Iíve got nothing to hide, and no enemies who harbor evil intent that I know about, but Iím not that comfortable with everyone in the world knowing where I live, even though thatís in the phone book, too. You see, I write an online newsletter and might just offend someone who might want to look me up.

Remember, folks, the right to privacy is not mentioned or guaranteed in the US Constitution, so youíre on your own. Also remember that nothing electronic is every entirely secure. And although you might think of this as a lefty concern, privacy is not a partisan issue. We all value it, and we all could lose it unless we speak up.
Thanks to Alert SNS Reader Doug Laney for the pointer to the ACLU piece.

Briefly Noted

  • Shameless Self-Promotion Dept.: Itís here: A wireless networking company called The WiMAX Guys. Our main business is new installs for people who want to set up wireless hotspots such as hotels, warehouses, apartment buildings, and office buildings or hotzones that cover cities. We also sell a knowledge-based Web portal called the MAX K-Base. Check out our main Website at

    My wife created a bit of a stir when her op-ed piece was published in the Minneapolis StarTribune newspaper after the election. Her article, ďTwo Nations, Handcuffed Together,Ē has been commented on or linked to by more than 85 Websites. Sheís now created a Website to capitalize on her newfound pundit status. Check it out at

    Coming At Some Point: A new eBook, Be On the Wave Or Under Itô will collect the best of SNSí insights over the last couple of years, along with additional material from CTOMentor white papers and new material. It will make a great gift for associates and friends in need of a guide to the latest and greatest technology. Watch for more information in upcoming SNS issues.

    Several issues ago I debuted SNS Begware, an opportunity for you, gentle reader, to express your appreciation by tipping your server via PayPal. See the sidebar for more info. Total in the kitty so far: $91.48. Thanks Dave!

  • The Raw File: SNS is dedicated to delivering the scoop on the latest and greatest. However, I collect lots of information that never makes it into the newsletter before it gets old. Iíve collected all this aging info into a page called The Raw File. This page is the raw information I gather for SNS articles. Itís not pretty, and some may be a little incoherent, but chances are there are still things in TRF that might be news to you. So therefore, use The Raw File at your own risk Ė itís 45+ pages of the best stuff that didnít make it into SNS.
    The Raw File

  • Cat Update: Well, none of you heartless freeloaders took seriously my threat in the last SNS to kill my cat. I got no money contributed to the Save My Cat Fund (see the sidebar if you've been guilted into contributing now.) So, to prove to you Iím serious, hereís a picture of my cat in peril, along with a detailed description of what I will do if you push me to it. Plus, Iíve got other pets, too . . .
    Don't Make Me Do It!
    Thanks to Alert SNS Reader Bill Lehnertz of TLC Financial for the pointer.

  • Nanotech Applications: According to Aggregate Research, the top 10 nanotechnology applications are:
    1. Energy storage, production and conversion;
    2. Agricultural productivity enhancement;
    3. Water treatment and remediation;
    4. Disease diagnosis and screening;
    5. Drug delivery systems;
    6. Food processing and storage;
    7. Air pollution and remediation;
    8. Construction;
    9. Health monitoring;
    10. Vector and pest detection and control.

Aggregate Research
Thanks to Alert SNS Reader Bill Lehnertz of TLC Financial for the pointer.

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About The Author

Announcing CTOMentor, a New Service from StratVantage

Canít Get Enough of ME?

In the unlikely event that you want more of my opinions, Iíve started a Weblog. Itís the fashionable thing for pundits to do, and Iím doing it too. A Weblog is a datestamped collection of somewhat random thoughts and ideas assembled on a Web page. If youíd like to subject the world to your thoughts, as I do, you can create your own Weblog. You need to have a Web site that allows you FTP access, and the free software from This allows you to right click on a Web page and append your pithy thoughts to your Weblog.

Iíve dubbed my Weblog entries ďStratletsĒ, and they are available at Let me know what you think.

Also check out the TrendSpot for ranking of the latest emerging trends.

In Memoriam

Gerald M. Ellsworth

March 14, 1928 - July 5, 2003

In Memoriam

Jane C. Ellsworth

July 20, 1928 - July 20, 2003